Expertise
Michelle was born in Jena and now lives in Karlsruhe. For several years, her career has taken her through a wide variety of digitization projects, with a focus on strategic assistance, process optimization and AI-supported organization. In her free time, she dedicates herself to cooking, baking and caring for her over 25 houseplants.
Her enthusiasm for good food, new cultures and shared experiences not only shapes her everyday life, but also her perspective on holistically conceived solutions.
Current activities
We offer a deeply personalized approach, providing objective, customized advice, seamless wealth management, and exclusive access to private investments, all designed to help clients reach their goals and build lasting wealth.
Junior Digital Strategy Consultant
kalebru GmbH
- Collaboration in strategic projects related to digitization, AI and automation
- Support in the preparation and follow-up of customer workshops and training courses
- Development of content for seminars, lectures and internal knowledge databases
- Support in the creation of roadmaps, strategy papers and concepts
Assistance to the management
kalebru GmbH
- Coordination of appointments, deadlines, offers and tenders
- Support in the daily routine of the management
- Communication with partners, service providers and customers
- Participation in the organization and support of events
- Independent support of internal projects
Professional experience
Michelle’s professional career began at a Karlsruhe-based company focusing on digital transformation and product development. There, in direct cooperation with the management, she was responsible for coordinating processes and structuring internal processes.
With the move to kalebru GmbH under the same managing director, her focus shifted more to strategic topics, especially in the area of applied AI, process automation and digital education.
With a clear view of the connection between everyday operations and strategic development, she plays a key role in the conception and implementation of new structures.
Training
B.Sc. Business Administration with a focus on Innovation, Technology and Digitization (Steinbeis Next, Stuttgart, since 2023)
B.Sc. Business Informatics (Karlsruhe Institute of Technology, 2020-2023)
Institutions, References, Partners
Akademie der Medien München, Avoxa Mediengruppe, Bergfreunde, Bernd Gruber Kitzbühel, BMW, BGV, Bremsenergie, Bundesagentur für Arbeit Karlsruhe, Climate Partner, Culligan Int., Daimler, Design Offices, Deutsche Bank, DIAL, EMH Partners, Energie Schwaben, Foodspring, Fortec AG, GELLNER, HAIX, Hochschule Karlsruhe, Hochschule Reutlingen, Hosokawa Alpine, IHK Karlsruhe, IHK-Akademie Villingen-Schwenningen, K3 Karlsruhe, KODE Konzept, KÖMPF Gruppe, KüchenQuelle, Kübler Workwear, Leser Packaging, Lufthansa, Ludwig Beck, Metaroom, neko systems, Novartis, Occhio, Ortlieb, Parador, PosterXXL, RIEDEL Immobilien, Röser Medienhaus, RÖSCH, SIGNA Real Estate, Silhouette Eyewear, SRH Holding, Struktur Management Partner, Swiss Krono Group, Topstar, Tricor, ULAN, Wagner Living, Waldhausen, WIHA Werkzeuge, zeroG, u.w.
Awards
SZ (Süddeutsche Zeitung) Institute: Best Digital Training (AI, Digitization), 05/2025
Excellence in Brand Strategy and Creation (German Brand Award, 01/2020)
Website, Excellence in Brand Strategy and Creation (German Brand Award, 01/2020)
Annual Multimedia Award 2020: Winner Gold for Occhio.de (Annual Multimedia Award, 01/2019)
Annual Multimedia Award 2020: Winner Silver (Annual Multimedia Award, 01/2019)
Annual Multimedia Award 2020: Winner Silver for Riedel-Immobilien.de (Annual Multimedia Award, 01/2019)
IF Design Award for UVITY Plattform (IF Design Award · 01/2018)
HAIX.de Top Shop of the year 2016 (Fashion & Accessoires) (CHIP Magazine, 01/2016)
Here's How We Got Started
The Beginning
Our story begins in 1950, when John Doe founded our third-generation financial planning firm.
Current activities
We offer a deeply personalized approach, providing objective, customized advice, seamless wealth management, and exclusive access to private investments, all designed to help clients reach their goals and build lasting wealth.
We Always Put Your Interests First
Driven by a relentless focus on “why,” we integrate our services to uncover, design, and deliver the most impactful outcomes for you. Instead of relying on predefined processes, we take a hands-on approach—collaborating closely with your teams to craft practical, end-to-end solutions tailored to your needs.
“Not everything that creates an effect is visible in the foreground. That’s why I love it when good planning makes life easier for others.”
