Expertise
Lilli is interested in the interfaces between design, psychology, technology and business – where different perspectives interact.
Her studies and further education combine exactly these fields and shape her analytical and context-related approach.
In addition to versatile practical projects, she likes to keep up to date with new ideas – be it through specialist literature, podcasts, conferences or trade fair visits.
She particularly appreciates tasks in which creative ideas are combined with well-thought-out concepts. She does not see theory and practice as opposites, but as complementary – with curiosity, openness and the desire to contribute to solutions that are convincing in terms of content and design.
Current activities
We offer a deeply personalized approach, providing objective, customized advice, seamless wealth management, and exclusive access to private investments, all designed to help clients reach their goals and build lasting wealth.
Junior Digital Business Consultant
kalebru GmbH
Consulting and implementation in the fields of:
- Applied AI
- Digital Strategy
- Automation solutions for business processes and marketing
- Analysis of target groups, market trends and competition
- Strategic and operative marketing
- Branding & Positioning
- Innovation promotion and knowledge transfer
Digital Design Expert
kalebru GmbH
Creative implementation:
- UX/UI
- Presentations and other materials for knowledge transfer
- Infographics
- Marketing materials
- Branding & Corporate Design
- Text, image and video production with AI
Professional experience
Before joining kalebru, Lilli was involved in projects that combined conception, design, organization and entrepreneurial thinking at an early stage. Her activities ranged from product design and graphic and illustrative commissioned work to marketing, film productions, exhibitions and trade fair appearances.
As part of several internships, she also gained experience in the planning and preparation of websites, marketing materials, theater productions, exhibitions and workshops – both in the creative and organizational areas.
Training
B.A. Communication Design (Düsseldorf, Split)
Bachelor Thesis: Development of a product to improve metacognition.
In addition to a few supplementary semesters in the Intelligent Systems Design and Product Design courses, she also appreciates continuous independent further training: Numerous completed online courses in the fields of business, psychology, neuroscience, design & conception, strategy and artificial intelligence expand her knowledge.
Institutions, References, Partners
Akademie der Medien München, Avoxa Mediengruppe, Bergfreunde, Bernd Gruber Kitzbühel, BMW, BGV, Bremsenergie, Bundesagentur für Arbeit Karlsruhe, Climate Partner, Culligan Int., Daimler, Design Offices, Deutsche Bank, DIAL, EMH Partners, Energie Schwaben, Foodspring, Fortec AG, GELLNER, HAIX, Hochschule Karlsruhe, Hochschule Reutlingen, Hosokawa Alpine, IHK Karlsruhe, IHK-Akademie Villingen-Schwenningen, K3 Karlsruhe, KODE Konzept, KÖMPF Gruppe, KüchenQuelle, Kübler Workwear, Leser Packaging, Lufthansa, Ludwig Beck, Metaroom, neko systems, Novartis, Occhio, Ortlieb, Parador, PosterXXL, RIEDEL Immobilien, Röser Medienhaus, RÖSCH, SIGNA Real Estate, Silhouette Eyewear, SRH Holding, Struktur Management Partner, Swiss Krono Group, Topstar, Tricor, ULAN, Wagner Living, Waldhausen, WIHA Werkzeuge, zeroG, u.w.
Awards
SZ (Süddeutsche Zeitung) Institute: Best Digital Training (AI, Digitization), 05/2025
Excellence in Brand Strategy and Creation (German Brand Award, 01/2020)
Website, Excellence in Brand Strategy and Creation (German Brand Award, 01/2020)
Annual Multimedia Award 2020: Winner Gold for Occhio.de (Annual Multimedia Award, 01/2019)
Annual Multimedia Award 2020: Winner Silver (Annual Multimedia Award, 01/2019)
Annual Multimedia Award 2020: Winner Silver for Riedel-Immobilien.de (Annual Multimedia Award, 01/2019)
IF Design Award for UVITY Plattform (IF Design Award · 01/2018)
HAIX.de Top Shop of the year 2016 (Fashion & Accessoires) (CHIP Magazine, 01/2016)
Here's How We Got Started
The Beginning
Our story begins in 1950, when John Doe founded our third-generation financial planning firm.
Current activities
We offer a deeply personalized approach, providing objective, customized advice, seamless wealth management, and exclusive access to private investments, all designed to help clients reach their goals and build lasting wealth.
We Always Put Your Interests First
Driven by a relentless focus on “why,” we integrate our services to uncover, design, and deliver the most impactful outcomes for you. Instead of relying on predefined processes, we take a hands-on approach—collaborating closely with your teams to craft practical, end-to-end solutions tailored to your needs.
“Good solutions begin with understanding – of people, processes and connections.”
