Expertise
Klaus was born in Karlsruhe and now lives with his family in his hometown. However, his professional and academic career has taken him far beyond the city limits – from Silicon Valley to Munich, as well as business and study visits to Milan, New York, Shanghai, Beijing, Mumbai and Buenos Aires.
In his free time, Klaus enjoys his passion for sailing, diving and everything to do with automobiles. He is currently particularly interested in the integration of artificial intelligence into educational institutions and their organizational structures. As a committed member of the Lions Club, he is also committed to social issues.
Current activities
We offer a deeply personalized approach, providing objective, customized advice, seamless wealth management, and exclusive access to private investments, all designed to help clients reach their goals and build lasting wealth.
Founder, Owner & Member
kalebru GmbH
Managing Partner
New services, startups, & investments in preparation:
– Inhouse-Automation
– PoS Cross-Selling
– Dynamic Business Management
– AI Agent Management
Active member
– Lions Club Karlsruhe
– Technology Committee IHK
– Steering Committee KI IHK
Partner, Advisory Board & Contributor
Flagbit® GmbH & Co. KG
Shareholder with focus on Strategy & AI
District Expert AI at BVMW
On behalf of Flagbit
DiNITED GmbH
Advisory Board Strategy & AI
Focus:
Applied AI, Data Management, Process Automation, UX/UI, Web Development.
Lecturer, Trainer & Guest Speaker
Karlsruhe University of Applied Sciences HKA (12Y+)
Digital Product Development, Entrepreneurship, Digital Marketing
Academy of German Media Munich (9Y+)
Multiple courses with awards: SZ-Institut: Best Digital Further Education (AI, Digitization) 2025
IHK Akademie & KI-Allianz
Recurring webinars and courses on AI (Agents, Infrastructure, Applied AI, EU AI-Act)
Author & Speaker
Digital Product Development with AI (2025 in preparation)
Springer Essential as co-author with Prof. Dr. Rust and M. Heil.
Regular speaker at events and events with typically 10 to 500 participants.
Keynote speaker, impulse provider, in-house speaker, workshops.
Professional experience
(Global) area responsibility and in-housing responsibility e-commerce and digital marketing for medium-sized companies, in particular context verticalization
Various consulting mandates on digital transformation as a member of the board (CDO/CGO) at one of the leading brand strategy and design agencies in Germany based in Munich
Member of the Technology Committee and Working Group “Artificial Intelligence and Digital Innovation” of the IHK Karlsruhe
His professional career has taken him from a leading agency for brand strategy and design in Munich to various positions at medium-sized, internationally active companies in the field of e-commerce and marketing. He acquired his comprehensive management and digitization know-how during his studies “International Management” at the Karlsruhe University of Applied Sciences and the Steinbeis School of Management & Innovation in Berlin, which he combined with practical work in Silicon Valley, New York, Shanghai and Milan. As a lecturer and trainer, he now also shares his expertise at the Karlsruhe University of Applied Sciences and the Academy of German Media in Munich, at local chambers of industry and commerce, as well as at various discussion panels, conferences and events.
Training
M.Sc. Digital Media Management (Berlin, Milan, New York)
Master Thesis: Real-time marketing business models for stationary retail can be created through digital transformation.
How should a business model be structured to increase demand in stationary retail through real-time marketing and digital solutions.
B.Sc. International Management (Karlsruhe, USA Silicon Valley)
Bachelor Thesis: Development and marketing of web shops through requirement analyses and diversified marketing approaches
Institutions, References, Partners
Academy of Media Munich, Avoxa Mediengruppe, Bergfreunde, Bernd Gruber Kitzbühel, BMW, BGV, Bremsenergie, Bundesagentur für Arbeit Karlsruhe, Climate Partner, Culligan Int., Daimler, Design Offices, Deutsche Bank, DIAL, EMH Partners, Energie Schwaben, Foodspring, Fortec AG, GELLNER, HAIX, Hochschule Karlsruhe, Hochschule Reutlingen, Hosokawa Alpine, IHK Karlsruhe, IHK-Akademie Villingen-Schwenningen, K3 Karlsruhe, KODE Konzept, KÖMPF Gruppe, KüchenQuelle, Kübler Workwear, Leser Packaging, Lufthansa, Ludwig Beck, Metaroom, neko systems, Novartis, Occhio, Ortlieb, Parador, PosterXXL, RIEDEL Immobilien, Röser Medienhaus, RÖSCH, SIGNA Real Estate, Silhouette Eyewear, SRH Holding, Struktur Management Partner, Swiss Krono Group, Topstar, Tricor, ULAN, Wagner Living, Waldhausen, WIHA Werkzeuge, zeroG, u.w.
Publication
Awards
SZ (Süddeutsche Zeitung) Institute: Best Digital Training (AI, Digitization), 05/2025
Excellence in Brand Strategy and Creation (German Brand Award, 01/2020)
Website, Excellence in Brand Strategy and Creation (German Brand Award, 01/2020)
Annual Multimedia Award 2020: Winner Gold for Occhio.de (Annual Multimedia Award, 01/2019)
Annual Multimedia Award 2020: Winner Silver (Annual Multimedia Award, 01/2019)
Annual Multimedia Award 2020: Winner Silver for Riedel-Immobilien.de (Annual Multimedia Award, 01/2019)
IF Design Award for UVITY Plattform (IF Design Award · 01/2018)
HAIX.de Top Shop of the year 2016 (Fashion & Accessoires) (CHIP Magazine, 01/2016)
Here's How We Got Started
The Beginning
Our story begins in 1950, when John Doe founded our third-generation financial planning firm.
Current activities
We offer a deeply personalized approach, providing objective, customized advice, seamless wealth management, and exclusive access to private investments, all designed to help clients reach their goals and build lasting wealth.
We Always Put Your Interests First
Driven by a relentless focus on “why,” we integrate our services to uncover, design, and deliver the most impactful outcomes for you. Instead of relying on predefined processes, we take a hands-on approach—collaborating closely with your teams to craft practical, end-to-end solutions tailored to your needs.
“I built my first website at 14, and there has never been a time when so much impact could be generated so quickly.”
Klaus Kallenbrunnen
Digital product development with AI - New publication 11/25
- 2025
